One of the overarching goals of Varbergs Kusthotell is to maintain the highest level of security for our guests, customers, and employees – this also applies to the protection of personal data.

With this policy, Varbergs Kusthotell aims to clearly and transparently explain how we handle your personal data.

 

DATA CONTROLLER

For Varbergs Kusthotell, the data controller is Hotellet vid lilla Apelviken AB.

Contact details:
Varbergs Kusthotell
Nils Kreugers väg 5
432 53 Varberg
Attn: Martin Rynvik, Marketing Manager

Hotellet vid lilla Apelviken AB carries out all processing of personal data in accordance with applicable legislation. As a hotel company, Hotellet vid lilla Apelviken AB provides a wide range of services. Each individual service is governed by specific terms and conditions. When you provide your personal data to Hotellet vid lilla Apelviken AB in connection with ordering one or more of these services, you simultaneously consent to the company processing your personal data.

 

HOW WE COLLECT PERSONAL DATA

Hotellet vid lilla Apelviken AB collects personal data in the following ways:

• When you choose to purchase and/or request one of Hotellet vid lilla Apelviken AB’s services
• From persons acting on your behalf in the B2B market, for example in a sales situation where a quotation or a cooperation agreement is requested.
• Via browser cookies and pixel tags (“web beacons”) when using our digital services
• When you subscribe to Varbergs Kusthotell’s newsletter
• From social media, advertising and analytics companies, and public registers
• Through CCTV surveillance

The collection and processing of personal data will always be carried out in a lawful manner.

 

WHAT INFORMATION WE COLLECT

Hotellet vid lilla Apelviken AB collects, among other things, the following personal data:

• Name, address, telephone number, email address, date of birth, and other general personal information

• Credit card details

• Demographic data

• Purchase history, including the use of our apps and/or other digital services

• Feedback via our customer surveys

• Feedback via physical and online competitions

• Feedback on social media and other digital platforms

• Browser information

• Information about your company and relevant contact persons

You may voluntarily choose to provide Hotellet vid lilla Apelviken AB with additional personal data that you consider relevant, either for security reasons and/or to allow us to tailor the service to your needs.

Examples include:

• Disabilities

• Allergies

• Dietary preferences

• Medical conditions

If you choose to do so, Hotellet vid lilla Apelviken AB will regard it as consent to record and store this sensitive information in your profile in order to facilitate personalised service for future visits to Varbergs Kusthotell.

In addition to information received directly from you, Hotellet vid lilla Apelviken AB may in some cases supplement our records with data obtained from third parties, such as a group organiser or a business partner.

In such cases, it is the responsibility of the third party to inform the individuals concerned of our terms and this privacy policy. The third party is also responsible for obtaining any necessary consents for the registration and processing of sensitive data.

 

ONLINE PURCHASES WITH CREDIT CARD

Hotellet vid lilla Apelviken AB uses NETS in connection with your purchase of goods and payments by credit card.

For orders and bookings, the information you provide will be stored for five (5) months, after which it will be deleted.

Apart from processing the actual order, the information you provide will only be used if, for example, you contact us with questions or if there is an issue with the order.

 

PURPOSE OF DATA COLLECTION

Hotellet vid lilla Apelviken AB only collects personal data that are necessary for the purposes described in the specific terms and conditions for the relevant service and in this privacy policy.

Each individual service determines both which personal data are collected and the purpose of such collection.

Our purposes for collecting personal data may include one or more of the following:

• Processing your bookings and purchases of our services

• Contacting you before, during, or after your stay

• Fulfilling your requests for services

• Improving and developing our services

• Customising our communication and marketing to you

• Analysing your user behaviour and conducting remarketing

• Customising our partners’ communication and marketing to you

• Administering your relationship with Varbergs Kusthotell

• Complying with legal obligations

 

LEGAL BASIS FOR PROCESSING

This section explains the legal grounds upon which Hotellet vid lilla Apelviken AB bases its processing of your personal data.

Hotellet vid lilla Apelviken AB may process your personal data when it is necessary to fulfil a contract to which you are a party – for example, in connection with a hotel stay, a meeting, and/or a cooperation agreement.

In addition, Hotellet vid lilla Apelviken AB may process your personal data to take steps at your request before entering into a contract.

Processing may also occur in order for Hotellet vid lilla Apelviken AB to pursue a legitimate interest, provided that your own interests do not override this.

Legitimate interests pursued by Hotellet vid lilla Apelviken AB include, among others, the compilation of statistics, customer surveys, interest-based marketing, and analysis of general user behaviour – all with the aim of improving your benefits, experience, and the quality of Hotellet vid lilla Apelviken AB’s services.

If you inform Hotellet vid lilla Apelviken AB of particular preferences or reasons, such as health, disabilities, religious beliefs, or similar, we will use this data to tailor the relevant service according to your instructions and your stay in general.

In some cases, Hotellet vid lilla Apelviken AB will receive personal data from third parties, for example in connection with a group reservation and/or an individual stay organised by a third party – such as an assistant or similar representative.

In these cases, the person responsible for the group or the reservation is obliged to inform the affected guests of our terms and this privacy policy.

Furthermore, Hotellet vid lilla Apelviken AB is legally required to process your personal data in certain cases. For example, during guest registration at check-in, legislation specifies which personal data must be recorded by the hotel.

 

YOUR RIGHTS

Under the General Data Protection Regulation (GDPR), you have a number of rights regarding your personal data.

These rights include:

Right of access
You have the right to know what personal data Hotellet vid lilla Apelviken AB processes about you and to receive additional supplementary information in this context. Access may, however, be limited to protect the privacy of others, trade secrets, and/or intellectual property rights.

Right to rectification
You have the right to have inaccurate or outdated personal data held by Hotellet vid lilla Apelviken AB corrected or updated.

Right to erasure
You have the right to request that Hotellet vid lilla Apelviken AB erase your personal data.
If you make such a request, the company will delete all data that it is not legally required to retain.

Right to restriction of processing
In certain cases, you have the right to request that Hotellet vid lilla Apelviken AB restrict the processing of your personal data.

Right to data portability
You have the right to receive your personal data in a structured, commonly used, and machine-readable format, enabling you to transfer your data to another service provider.

This right only applies to data you have provided to Hotellet vid lilla Apelviken AB and which are processed on the basis of your consent or for the performance of a contract.

Right to object
You have the right to object to the processing of your personal data.
This right only applies in specific circumstances and depends on the company’s purpose and the legal basis for the processing.

Right to withdraw consent
If the processing of your personal data is based on your consent, you have the right to withdraw that consent at any time, meaning that the processing will cease unless Hotellet vid lilla Apelviken AB is legally obliged to continue it.

 

If you wish to exercise any of your rights, please send a request to info@varbergskusthotell.se.

Hotellet vid lilla Apelviken AB will respond to your request within one month of receipt.

If the request is complex, the response period may be extended by up to three months. The company will always inform you if the response time is expected to exceed one month.

Please note that, for security reasons, Hotellet vid lilla Apelviken AB must be able to verify your identity before processing your request. For example, you may be asked to provide a copy of your driving licence or passport.

You can also contact Hotellet vid lilla Apelviken AB at info@varbergskusthotell.se if you believe your personal data have been processed in violation of applicable law or other legal obligations.

Hotellet vid lilla Apelviken AB may refuse requests that are manifestly unreasonable due to their repetitive nature, require disproportionate technical measures (for example, the development of a new system or a fundamental change to existing practice), or would adversely affect the privacy of others, or in situations where the requested action is particularly complex (for example, requests relating to data stored only in back-up systems).

 

APPLYING FOR A JOB AT VARBERGS KUSTHOTELL

When you apply for a position at Varbergs Kusthotell, the company processes the information you provide in connection with your application.

This typically includes general personal details such as your name, address, telephone number, and email address, as well as information regarding your education and current or previous employment.

As part of the recruitment process, Hotellet vid lilla Apelviken AB may request an extract from the criminal records register and/or obtain references from previous employers. In both cases, consent will be obtained from the applicant.

Hotellet vid lilla Apelviken AB may also ask candidates for certain positions to complete a personality assessment. The results of such assessments are processed by the company’s HR department and the relevant department manager.

This information is used to evaluate whether to offer you employment and to communicate with you during the recruitment process.

Your data are stored, among other places, in Hotellet vid lilla Apelviken AB’s HRM system. Only the relevant managers, the HR department, and IT administrators – all with personal passwords – have access to your data.

If you are employed by Hotellet vid lilla Apelviken AB, your personal data will be stored in accordance with our Employee Privacy Policy, which can be found on our intranet.

Job applications from candidates who are not hired are generally retained for six (6) months following notification that the position has been filled by another applicant.

Hotellet vid lilla Apelviken AB obtains the applicant’s consent to store the application in the recruitment system.

In some cases, Hotellet vid lilla Apelviken AB may disclose your personal data if required by law, court order, or other applicable legal obligation. The company protects your personal data according to the measures described in section 10 of this privacy policy.

If you wish to access the data that Hotellet vid lilla Apelviken AB processes about you – for instance, to update or delete it – please contact our HR department at info@varbergskusthotell.se.

You may object at any time to further processing of your data.

 

CCTV MONITORING

Varbergs Kusthotell is equipped with CCTV monitoring that records video footage without sound.

When an individual can be identified through recorded footage, such recordings constitute personal data.

The purpose of CCTV monitoring is to enhance the safety and security of our customers and staff, as well as to protect our property.

The purpose of the monitoring and the processing of recorded material is to prevent and investigate crimes, accidents, and vandalism, and, where applicable, to assist the police or prosecutor’s office in cases of suspected or confirmed criminal activity.

The legal basis for processing your personal data in connection with CCTV monitoring is legitimate interest and, where relevant, compliance with a legal obligation (Article 6(1)(c) of the General Data Protection Regulation).

Varbergs Kusthotell has assessed that the need for CCTV monitoring outweighs the potential intrusion on personal privacy that the monitoring may entail for our customers and staff.

Monitoring takes place only in designated areas.

We have ensured that only a limited number of authorised employees have access to the recorded material, and that such material will only be used for the purposes stated above.

Recorded material is retained only for as long as necessary to fulfil the purposes for which it was collected, but no longer than 30 days, after which it is automatically deleted.

We may retain material for longer than 30 days if necessary to comply with a legal obligation.

Your privacy is of the utmost importance to us.

We have ensured that only a limited number of employees have access to the recorded material.

Your personal data may also be processed by data processors, such as companies we engage for surveillance, security, camera systems, incident reporting, and customer support.

These parties are prohibited from using your personal data for any purpose other than providing the services for which they were contracted and only under the terms specified by us.

Recorded material is stored in Sweden. Data may also be processed by law enforcement authorities, for example in connection with police reports or legal proceedings.

 

SHARING OF PERSONAL DATA AND DATA SECURITY

Hotellet vid lilla Apelviken AB protects your personal data and has adopted internal information security regulationscontaining instructions and measures designed to safeguard your data from unauthorised disclosure and access.

The company has established strict procedures for granting access rights to employees who handle sensitive personal data or information revealing personal interests and habits.

Hotellet vid lilla Apelviken AB monitors actual access through logging and oversight.

To prevent data loss, the company performs regular backups of its data sets.

In the event of a security incident posing a high risk to you (for example, risk of discrimination, identity theft, financial loss, reputational damage, or other significant harm), Hotellet vid lilla Apelviken AB will notify you as soon as possible.

Our security procedures are continuously reviewed and updated in line with the latest technological developments.

To provide the highest level of service, we may share selected personal data – including, at your request – with external suppliers such as restaurants, hotels, and similar partners.

Hotellet vid lilla Apelviken AB may also be legally obliged to disclose personal data in accordance with statutory requirements or public authority decisions.

The company deletes your personal data when it is no longer legally required to retain it or when the original purpose of processing no longer applies.

 

COOKIES 

Hotellet vid lilla Apelviken AB uses cookies in connection with our digital services. Read more in our Cookie Policy.

 

CONTACT 

Varbergs Kusthotell
Nils Kreugers väg 5
432 53 Varberg
Attn: Martin Rynvik

Email: info@varbergskusthotell.se

If a matter cannot be resolved directly with us, you may submit a complaint to the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten, IMY).

Current contact information is available at www.imy.se (previously www.datainspektionen.se).

Any amendments to this Privacy Policy will be communicated by publishing the updated terms on Varbergs Kusthotell’s website.

The date of the most recent revision of this policy is: October 6, 2025.